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robert cooper st germain

Data dodania: 4 sierpnia 2022, 06:35

The brand was eventually sold to Bacardi in 2012, but Cooper wasn't content resting on his laurels. We have enabled email notificationsyou will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Robert James Cooper was born on Aug. 3, 1976, in Manhattan. Read more about cookies here. A 1994 graduate of Aspen High School, and a former, two-year member of the U.S. Staying true to his legacy of liqueurs, he also reintroduced Crme Yvette, a berry-violet liqueur, from his family's Charles Jacquin et Cie imprint. He said, Ill hire you back in a year when you fail, Mr. Cooper once recalled. . He said, Ill hire you back in a year when you fail, Mr. Cooper once recalled. The comments below have not been moderated, By St-Germain The native New Yorker passed away Monday in. St-Germain, which was inspired by the neighborhoods essence, took on the name in hopes of encapsulating the same energy. ), Now the owner of multiple D.C. bars and the president of beverage consultancy Drink Company, Brown says St-Germains success was hugely due to Coopers dogged work. You are also agreeing to our Terms of Service and Privacy Policy. 365 Bloor Street East, Toronto, Ontario, M4W 3L4. St-Germain quickly became a huge success, favored by bartenders and customers. It was lucky, he said. It's no understatement to call him a genius or pioneer (as other. The death of Robert J. Cooper, the creator of elderflower liqueur St-Germain, is tough news for cocktail lovers everywhere. Now you can go to Whole Foods and get elderflower soft drinks., Robert J. Cooper, 39, Creator of Popular Elderflower Liqueur, Dies, https://www.nytimes.com/2016/04/28/business/robert-j-cooper-39-creator-of-st-germain-elderflower-liqueur-dies.html. Robert J. Cooper, founder of St-Germain liqueur a staple for any self-respecting bartender died this week at the age of 39. The effort was met with scrutiny by his father Norton "Sky" Cooper (the inventor of Chambord), forcing Robert to launch the Cooper Spirits Company in 2006. Robert Cooper is survived by his wife, Katie, and their two children William Thor and Charlotte Rose. Those who had the pleasure of meeting him noted his kind personality. For St-Germain, liqueur is thicker than water. Coopers other cocktail creations included Crme Yvette liqueur and Hochstadters Slow & Low, a throwback to the Rock & Rye, a 19th-century cocktail of rye sweetened with rock candy. It was his love affair with straight whiskey that led him to Alberta, Canada to find, taste and buy barrels of rye whiskey. The St. Germain brand was acquired by Bacardi in 2012. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. The freshest news from the food world every day. You can create a new homepage by going to "Pages" at the top, click on the "+" icon and select "Standard" page. Two such cutting-edge cocktail bars PDT and Death & Co. had just opened, and bartenders at each were itching to experiment with new ingredients. He was also a terrific. The cause of his death has not yet been determined; he leaves behind a wife and two children. Un Jardin a Cythere is inspired by the Greek island of Kythira. The elderflower liqueur was an instant success, and chances are that if you like cocktails, you've probably had one that included St-Germain. Mr. Cooper proved to be a savvy marketer. In broader terms, it helped resuscitate the dormant liqueur business. His loss is being widely grieved in the bartending and cocktail world. Top with the club soda or seltzer, as needed to fill. Robert J. Cooper, whose unusual elderflower liqueur, St-Germain, introduced in 2007, was so completely embraced by the cocktail community that it became known as bartenders ketchup, died Monday in Santa Barbara. You can do this by clicking on "Pages" at the top, click on the "+" icon and select "Blog Page". If your site doesn't have a Weebly "Blog" page, then create a new "Blog" page. QuailBellMagazine.com Last month, there was "sad news in the spirits world" when it was reported by Eater.com and countless other food and beverage blogs that Robert Cooper, the founder of the wildly popular St-Germain elderflower liqueur, died suddenly at the age of 39. Now you can go to Whole Foods and get elderflower soft drinks., Robert J. 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It had behind it the passion and energy of Robert Cooper, who at the time was only in his early 30s. Mr. Cooper went on to return to circulation bygone bar ingredients like Crme Yvette, a berry-violet liqueur, and Hochstadters Slow & Low, a form of the common 19th-century drink rock and rye. In the early 2000s, Robert Cooper was visiting a London bar where he ordered a cocktail that featured elderflower syrup as a sweetening agent. After all, if youre a chef, do you want to build your reputation on your use of ketchup? [5] St-Germain was launched in 2007 by Cooper Spirits Co,[6] a company founded 2006 and headquartered in New York. Come back to this screen and fill in the input boxes with the URL of your "Blog" page and 3 category URLs from that blog. The St. Germain brand was acquired by Bacardi in 2012. In order to activate this feature, simply add the URL of your blog, and the URL of 3 categories from your blog, to the input boxes below. His death was confirmed by Robyn Greene, the senior vice president of marketing and innovation at the Cooper Spirits Co., who said the cause was not immediately known. 2023 NYP Holdings, Inc. All Rights Reserved, His death was confirmed Thursday by the New York Times. According to " A Dark Muse ," this is the first confirmed mention of Saint Germain, who was kicked out of England after his release. Remembering Robert Cooper, who turned elderflower liqueur into a global sensation, Chris Selley: Calgary mayor's would-be crackdown on free speech should alarm everyone, Shania Twain still doesn't speak to ex and former best friend after affair, John Ivison: Even Liberals sense the China scandal could spell the end of Trudeau, NP View: Chinese interference shows Trudeau can't run a functioning government, 'I've lost a lot': Prince Harry tells Canadian trauma expert Gabor Mate in streamed interview, With its four-part harmony, the Last Word keeps on speaking, Cocktail capital of Canada? By his account, his father, Norton J. Cooper, gave him the cold shoulder when he suggested creating an elderflower liqueur like the ones he had encountered in bars in London. He was 39. Back in 2007, Cooper launched St. Germain, packaged in a distinctive Art Deco-style bottle which found instant success. Robert J Cooper, the creator of elderflower liqueur St-Germain the he sold to Bacardi back in 2012, has died at home in Santa Barbara, California, aged 39. You can do this by clicking on "Pages" at the top, select the homepage on the left, and under "HEADER TYPE", select "solar". April in Santa Barbara in Kalifornien verstarb, rechtgegeben. Completed Graduate School. It was more [money] than I expected to see in a lifetime, Cooper admitted at the time. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported food and beverage, partnered with the Charles Jacquin et Cie cordial business. The next issue of NP Posted will soon be in your inbox. Though he would ultimately settle next to the Pacific, it was Cooper's experiences in Europe that would inspire his most successful business idea. Stir gently to incorporate.2. PDT and Death & Co, two prominent New York cocktail bars, opened around the same time he introduced St-Germain. Each year when the flowers blossom in late May, farmers spend roughly three to four weeks gathering the blooms that will be used to produce the liqueur. Mr. Cooper proved to be a savvy marketer. Its nothing to do with how good the product is, just the way the market works. I really cant even think of a modifier in my era that had more influence, says Brown, who well remembers the impact of the liqueur in his bars. It's beginning to feel like a season of 24 or Game of Thrones because one of your favorite people seem to be safe, anymore. He was 39. In the wake of that development, Cooper went out on his own to start Cooper Spirits and launch St-Germain. The cause of his death has not yet been determined; he leaves behind a wife and two children. The flowers are all picked in the mornings, when temperatures are at their lowest. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Thanks for contacting us. Robert Cooper was a businessman who built his company on humility, positive thinking, collaboration, a creative approach to problem solving. . Petals are collected annually in the spring over a period of three to four weeks, and are often transported by bicycle to collection points to avoid damaging the petals and impacting the flavour. [10], The spirit won a Grand Gold Medal at the Monde Selection in 2007, 2008, 2009, 2010, and 2012 and the "Chairman's Award" in the Liqueur category at the Ultimate Spirits Challenge 2010.[11][12]. Those who had the pleasure of meeting him noted his kind personality. He graduated from UC Santa Barbara with a bachelors degree in English and creative writing. Robert J. Cooper launched the popular spirit back in 2007. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain Elderflower Liqueur kickstarted an elderflower craze that would span the next decade and a half and revived a sleepy liqueur industry. As a subscriber, you have 10 gift articles to give each month. He grew his spirits portfolio into the whiskey category with Lock Stock & Barrel, a fine 13-year-old straight rye. They wanted something different they could work with that had integrity. Thus, Cooper credits the two bars with skyrocketing the liqueurs success. By 2008 it was ubiquitous. He was 39 years old. [2], St-Germain was created by distiller Robert Cooper, son of Norton Cooper, the owner of Charles Jacquin et Cie, after trying an elderflower-based cocktail at a London bar in 2001. His legacy is one of ingenious marketing that began as his brand was introduced in 2007 and quickly picked up speed in the cocktails and spirits circles. In 2012, he sold St-Germain to Bacardi Ltd. Cooper, a third-generation distiller whose family lineage includes the birth of Crme Yvette and Chambord is most commonly known for creating St-Germain elderflower liqueur. In 2013, the business was sold to Bacardi, and Robert Cooper agreed to work with Bacardi as a "brand guardian" and spokesperson and died in 2016 at the age of 39. They wanted something different they could work with that had integrity. It was a little bit pear, a little bit litchi, a little bit like youd stuck your head into a roadside hedgerow and inhaled air thick with early-summer honeysuckle. Now owned by Bacardi Limited, St-Germain is one of the most commonly used liqueurs in the world and even garnered a host of media attention after Prince Harry and Meghan Markle . View Details. Cooper died at home in Santa Barbara, California, on Monday according to Robyn Greene, the senior vice president of marketing and innovation at his spirits firm. Mr. Cooper attributed his success in part to timing. Robert J. Cooper, the creator of St-Germain, the elderflower liqueur so ubiquitous that it eventually became known as "bartender's ketchup," has died at the age of 39. Postmedia may earn an affiliate commission from purchases made through links on this page. St-Germain, packaged in a striking Art Deco bottle, landed like a thunderclap in the then-burgeoning cocktail world. SOLAR's 'Blog Automation' feature automatically pulls content from your blog and displays it on other parts of your site. For centuries, Pariss Saint-Germain-des-Prs neighborhood has been widely recognized as one of the worlds most prominent meeting places for artistic creation. Because of Coopers family history, Brown says, some in the industry may have perceived his success as the product of legacy, the way people tend to think the children of famous actors get a break. Rob Cooper, founder of Cooper Spirits Co. and creator of the wildly popular St. Germain elderflower liqueur, died April 25 in Santa Barbara, CA, according to reports. We apologize, but this video has failed to load. It wouldnt have sold itself. Nearly a decade ago, as the cocktail renaissance was gaining steam, a lot of drinks started developing a particular flavour note. And St-Germain served as the rising tide that lifted all bottles: Theres little doubt that its popularity helped escort older, obscure liqueurs back into the glass. Mr. Cooper went on to return to circulation bygone bar ingredients like Creme Yvette, a berry-violet liqueur, and Hochstadters Slow & Low, a form of the common 19th century drink rock and rye. [5] Cooper came from a family that has been making beverages since 1884, when Charles Jacquin et Cie Inc. of which his father is president was founded in Philadelphia. 2023 National Post, a division of Postmedia Network Inc. All rights reserved. The Weird (and Wired) Truth Behind Whats Really in Coca-Cola, Why Coca-Cola contracts with a chemical company to manufacture cocaine in New Jersey, Robert J. Cooper, 39, Creator of St-Germain Elderflower Liqueur, Dies [NY Times], one of the most influential new cocktail ingredients of the past decade, Liquid Deaths New Tea Tallboys Are Coming for AriZonas Neck, If You Took the Drag Away, Then Its Just Another Boring Bar, How to Make Misis Iconic Ricotta-Filled Occhi Pasta. In addition launching his own spirits brand, the Cooper Spirits Co., Cooper was known for hosting bartender exchange programs between New York City and San Francisco, as well as the annual Jazz Age lawn party on New York City's Governor's Island. Something went wrong. Fill a Collins glass with ice. The cause of death was not immediately known. Activates category 3 section on 'Solar' page layout (e.g., https://www.mysite.com/blog/category/bird.html). This gave Cooper an in to introduce mixologists to St-Germain, which was instantly a hit. Brown disagrees: Cooper worked incredibly hard, he says, and would have been successful regardless. He curried favor with influential young mixologists, sponsored cross-country bartender exchanges in which New York bartenders would guest-bartend at San Francisco bars, and vice versa, hired prominent bartenders as brand ambassadors and held an annual Jazz Age lawn party on Governors Island. You can help Wikipedia by expanding it. Cooper, who later went on to reintroduce several 'dead' liqueurs back to the market. That company introduced the raspberry liqueur Chambord domestically and later sold it to Brown-Forman. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton "Sky" Cooper. ice 2 ounces champagne or other dry sparkling white wine 1 1/2 ounces St-Germain or other elderflower liqueur 1 1/2 to 2 ounces club soda or plain seltzer twist of lemon peel, for garnish, 1. In fact, St-Germains unique coloring does not come from any artificial additives, but instead is a result of the pollen from each bud blending with the liqueurs liquid components. Brown at the time trained primarily as a sommelier, and there to improve his skills behind the stick says he and Cooper shared a bond: Neither of us were very good bartenders. (Both initially failed a practical component of the program and had to make it up later. In 2006 Cooper introduced the burgeoning cocktail industry to his new liqueur and it quickly became known as 'bartenders' ketchup' because of its popularity. Comments may take up to an hour for moderation before appearing on the site. Twist the lemon peel over the drink (to express its oils), then drop it into the cocktail.makes one serving, Nutrition | Per serving: 200 calories, 0 g protein, 18 g carbohydrates, 0 g fat, 0 g saturated fat, 0 mg cholesterol, 10 mg sodium, 0 g dietary fibre, 17 g sugar. Cooper was born into the spirits world. Robert James Cooper was born on Aug. 3, 1976, in Manhattan. If you need to flag this entry as abusive. Even if you already have a home page, you'll need to create a new one since Solar needs a blank page to automatically pull and display your blog posts in the magazine layout. He is survived by his wife, the former Kaitrin Cramm, and their two children, William and Charlotte. It was a good product, and people would have picked it up in time, but Rob was a constant presence. St-Germain was invented by distiller Robert Cooper and launched in 2007 by Cooper Spirits Co, founded in 2006 and headquartered in New York. Create an account or sign in to continue with your reading experience. Robert J. Cooper, the creator of St-Germain, the elderflower liqueur so ubiquitous that it eventually became known as "bartender's ketchup," has died at the age of 39. Unauthorized distribution, transmission or republication strictly prohibited. Cooper, whose family owns Charles Jacquin et Cie, a Philadelphia-based spirits distiller and producer founded in 1884, left his family business to pursue the creation of St-Germain, an idea dismissed by his father, Norton J. Cooper. The cause of death is unknown. He would have turned 40 on August 3. He anticipated the boom in rye whiskey by buying barrels of prime Canadian stock and then sitting on the liquid for years before releasing Lock Stock & Barrel, a 13-year-old straight rye whiskey, in 2013. Mr. Cooper was a scion of the family that owns Charles Jacquin et Cie, an old cordials and liqueurs house based in Philadelphia. Furthermore, St-Germains multitude of complex flavors allows for mixologists and novices alike to experiment with it, leading to its nickname, the bartenders ketchup or the ketchup of liqueurs.. The St-Germain was delicious, and Robert Cooper was warm and affable, enthusiastic about his product and about the spirits business. (His older brother John, also independently, brought the popular ginger liqueur Domaine de Canton to market.) Cocktail bartenders, hungry for new ingredients and flavors to work with, tossed it into every other new drink. Cooper was quick to credit bartenders for the success of the spirit, and rightfully so: They fell hard for St-Germain, which can elevate a mediocre sparkling wine, complement the tang of fresh citrus and blend beautifully with the botanicals of gin. The cause of his death is so far unknown. The partnership, which was finalized in 1933, helped transform Jacquins into one of the worlds leading producers of liqueurs and cordials. Access all of our expanded, online-only, subscriber exclusive opinion writing. Cooper was born in Manhattan to the man who ownedCharles Jacquin et Cie,an old cordials and liqueurs house based in Philadelphia that helped introduce Chambord to the market. Cooper died April 25 in California at the age of 39, leaving behind a wife and two. Cooper, whose family owns Charles Jacquin et Cie, a Philadelphia-based spirits distiller and producer founded in 1884, left his family . While St Germain was named by the likes of the Times as one of the most influential drinks of the decade, it also helped to reintroduce enthusiasm in liqueurs to the cocktail market. Robert Cooper was a businessman who built his company on humility, positive thinking, collaboration, a creative approach to problem solving. It was Robert Cooper's passionate work that made the elderflower liqueur wildly popular. By entering your email and clicking Sign Up, you're agreeing to let us send you customized marketing messages about us and our advertising partners. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain Elderflower Liqueur kickstarted an elderflower craze that would span the next decade and a half and revived a sleepy liqueur industry. That was St-Germain, a lightly sweet elderflower liqueur that launched in 2007 and then broke and spread across the drinks scene like a slow-moving tsunami. Rob Cooper St-Germain - YouTube Bacardi Limited acquires St-Germain liqueur. In news that has shocked the global spirits community, Robert J. Cooper, St-Germain founder, has passed away aged just 39. 2014 - 2023 VinePair Inc. Made In NYC, Bartenders: Now's Your Chance To Experience Barbados, Fizzy Business: Why Breweries Are Betting on Hop Water as a Non-Alcoholic Option, The Cocktail College Podcast: How to Make the Perfect Americano, 8 Things You Should Know About St-Germain Elderflower Liqueur | VinePair, https://vinepair.com/articles/ntk-st-germain/, wbs_cat Spirit, wbs_type Liqueur, wbs_brand St. Germain, artisan liqueurs, liqueur, need to know, The Cocktail College Podcast: How to Make the Perfect El Presidente | VinePair, https://vinepair.com/cocktail-college/el-presidente/, wbs_cat Spirit, wbs_type Liqueur, wbs_type Rum, wbs_type Vermouth, Cocktail College, cocktail recipes, The VinePair Podcast. Inspired by his floral-scented success, Robert Cooper was keen to revive previously popular brands from hibernation. In fact Cooper Sr. was so convinced the product would flop he told his son he would hire him back in a year 'when you fail', the New York Times reports. He didnt fail. Subscribe now to read the latest news in your city and across Canada. . Cooper, whose family owned Philadelphia liqueur firm Charles Jacquin et Cie, launched St. Germain in 2007. Asked how much money he had received, Cooper said it was 'more than I expected to see in a lifetime'. The cause of his death is so far unknown. Contributors control their own work and posted freely to our site. In broader terms, it helped resuscitate the dormant liqueur business. PDT and Death & Co, two prominent New York cocktail bars, opened around the same time he introduced St-Germain. Those who had the pleasure of meeting him noted his kind personality. It was lucky, Cooper told The New York Times. St-Germain creator Robert Cooper shares why he thinks the brand will truly be an international brand as. Activates category 1 section on 'Solar' page layout (e.g., https://www.mysite.com/blog/category/dog.html). View Paul St Germain results in North Carolina (NC) including current phone number, address, relatives, background check report, and property record with Whitepages. St-Germain has grown to become one of the most valuable bottles in a bartenders arsenal. St-Germain was created by Robert Cooper, the son of Chambord inventor Norton "Sky" Cooper. When Robert returned from London and approached his father about creating an elderflower liqueur, his father was immediately skeptical. Doch der Erfolg hat Robert J. Cooper, der am 25. The sudden death of the St-Germain founder was confirmed by Robyn Greene, senior vice president at family-owned business, the Cooper Spirits Company, in a statement to the New York Times. St-Germain, packaged in a striking Art Deco bottle, landed like a thunderclap in the then-burgeoning cocktail world. Presumed owner of the real estate located at 305 Arlene Dr, Fort Collins. [4], St-Germain introduced a pop-up series, 'Salon St-Germain', based on the historic French salon, in 2020. Robert J. Cooper, whose unusual elderflower liqueur, St-Germain, introduced in 2007, was so completely embraced by the cocktail community that it became known as "bartender's ketchup," died. Obama whines to students about being 'picked on' by the pr Canadian teacher with size-Z prosthetic breasts placed on paid leave, Buster Murdaugh got 'very drunk' with dad 2 months after mom, brother murdered: source, I'm a professional cleaner ditch these 4 household products immediately, Tom Sandoval speaks out on Raquel Leviss affair: I deserve your anger, Shoeless Ariana Madix awkwardly tries to avoid cheating Tom Sandoval, Prince Harry was scared to lose Meghan Markle after fight that led to therapy, Memphis Grizzlies star Ja Morant allegedly flashes gun at a strip club, Tom Sizemore And The Dangerous Burden of Desperation, Ariana Madix, Tom Sandoval have awkward moment amid cheating scandal. With St-Germain, many Americans encountered the flavour for the first time. He was an avid surfer and loved collecting esoteric wines from obscure regions. So many spirits get launched, and many of the ones that fail are decent but never get the market penetration Cooper got with St-Germain. He launched St-Germain in 2007 and currently imports Creme Yvette and Illegal Mezcal. Launched in 2007 by third-generation distiller Robert J. Cooper, St-Germain Elderflower Liqueur kickstarted an elderflower craze that may span the following dec [8], In 2016, Robert Cooper died at the age of 39. The Cooper family as a whole has been heavily involved in the spirits industry since the early 1900s when Maurice J. Cooper, a merchant of imported supplies and beverage, partnered with the If you don't see it, please check your junk folder. Tragic news for the bartending community Robert J. Cooper, the creator of the elderflower liqueur St. Germain, passed away on Monday, April 25. This distilled beveragerelated article is a stub. The couple owned homes in Palm Beach and Aspen as well as their residence in California, and sold their New York City apartment located in the West Village in 2013 for $2.25million. St Germain was inspired by other elderflower liqueurs that Cooper encountered in bars in London. In 2012, Cooper sold St-Germain to Bacardi, yielding him "more than I expected to see in a lifetime." Beloved by bartenders everywhere, St-Germains delicate floral notes and natural flavors of pear and honeysuckle make the liqueur a savvy addition to a number of cocktails as well as a great stand-alone aperitif in simple spritzes. Though he had never viewed elderflower as a cocktail ingredient, the floral concoction changed his perspective. Vermouth was starting to come back, crme de violette came back, but St-Germain was new. By 2008 it was ubiquitous. He also reintroduced Hochstadters Slow & Low to the whiskey market in 2010. At the same time St-Germain Elderflower Liqueur was first hitting markets, cocktails and cocktail bars were undergoing a massive renaissance in major cities like New York. A mix of the liqueur, champagne and sparkling water garnished with a lemon twist, its being raised by tipplers around the world to toast a force in the cocktail and spirits world and his most famous creation. That young entrepreneur was Robert J. Cooper, who sadly passed away this week at the early age of 39. Cooper was born into a family with a rich history in the spirits business, but instead of. Sad news for the spirits world today: The creator of the wildly popular St. Germain elderflower liqueur, Robert J. Cooper, died Monday at the age of 39 in Santa Monica, Calif., according to. Best Match Powered by Whitepages Premium AGE 70s Robert Germain Leesburg, FL Aliases Robert Thomas St Germaine Robert Thomas St Germain View Full Report Addresses View Stephanie Tara St Germain results in Charlotte, NC including current phone number, address, relatives, background check report, and property record with Whitepages. Robert Cooper was also a master of predicting trends and recognized an emerging excitement for rye whiskey. Robert J. Cooper, whose unusual elderflower liqueur, St-Germain, introduced in 2007, was so completely embraced by the cocktail community that it became known as "bartender's ketchup," died. It pairs well with almost every spirit, making it incredibly versatile behind the bar. We encountered an issue signing you up. , updated Cooper launched St. Germain, packaged in a distinctive Art Deco-style bottle, in 2007 and it found near-instant success. This advertisement has not loaded yet, but your article continues below. His death was confirmed by Robyn Greene, the senior vice president for marketing and innovation at the Cooper Spirits Company, who said the cause was not immediately known. Sad news for the spirits world today: The creator of the wildly popular St. Germain elderflower liqueur, Robert J. Cooper, died Monday at the age of 39 in Santa Monica, Calif.,according to the New York Times. Cooper worked his drink on to bar menus by getting it into the hands of young, influential mixologists, and sponsoring cross-country bartender swaps at famous institutions.

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